Liberty Xmas Advertising

Liberty Department Store, based in London, is one of the most iconic and prestigious retail establishments in the UK. Established in 1875, Liberty is renowned for its unique Tudor-style building, which was designed by the architect, Edwin T. Hall, and its distinctive offering of luxury goods, including fashion, homeware, and beauty. Over the years, the store has become synonymous with opulence, creativity, and British heritage, attracting both local customers and international visitors.

In addition to its historical prestige, Liberty is known for its elaborate seasonal campaigns, particularly their Christmas marketing. In recent years, the department store has partnered with creative agencies to produce captivating, innovative campaigns that capture the holiday spirit. One such collaboration was with Naish Creative, as a design studio known for its ability to blend artistic vision with commercial appeal, we played a pivotal role in designing and producing Liberty's Christmas campaign, adding an extra layer of magic to the store's already enchanting seasonal offerings.

Material designed & produced included London Bus Side Ads, Posters, Mailers and Magazine ads including those for Vogue, Times, Sunday Times, Telegraph Saturday Magazine, CN Traveller, Harpers Bazaar, LA Times, NY Times.